How to create your competitive advantage
72% of all new product innovations flop. Make sure you are in the 28% that don’t, with our tips on how to create your competitive advantage.
Business Model Design
How to really understand your customer
To really understand your customer and how to best meet their needs, you need to get out of the office and go talk to them!
Identify your competitive advantage
Your competitive advantage is what makes customers come to YOU, rather than your rivals. You know you want one. So how do you work out what it is?
Do you know what your competitive advantage is?
Without clear sight of your competitive advantage and the reason why customers come to you, you are at risk of making serious errors regarding your marketing, pricing and the goods you purchase.
