10 steps to Create successful products
Do you want to:
- Improve the growth rate of your product
- Better understand your customers’ needs and what changes to make to increase sales
- Reduce the cost of learning what works and what does not
- Increase the speed of your learning to get to success quicker
Many companies build a product and launch into the market and then start learning. We know this is a slow and expensive route to take full of risk. The fact that 7 out of 10 new innovations launched fails proves this.
Our 10 Step to Create Successful Products provides a methodical approach to researching your market and customer, testing your assumptions and making the changes needed. Repeat the 10 step processes until you have a successful product.
The 10 Step process is a must read to improve success for current products and products yet to be launched.
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Our guide is free, an approx. 15 minutes read, 15 pages in a “white paper” format sent to you as a PDF document, or available to download.
Praise for our guide
The 10 Steps we cover with practical tips of HOW to put into practice are:
- Identify your initial target customer
- Understand the potential market
- Undertake a competitor analysis of your target segment
- Find your customer’s problems
- Build your product positioning strategy
- Set your target sales price
- Set your target production cost
- Test, test, test
- Tweak, re-design or pivot – action your learnings
- Iterate, again and again
Our guide takes you through each of the above steps in more detail, with practical tips on how to implement successfully.
Meet the Author – Jess Coles
I have spent decades in top companies in commercial roles, is an entrepreneur and keen Angel Investor. Jess has worked in corporates to start-ups.
I launched my first business in 2005, and Emerson Nash at the end of 2015. In between, I spent time at Fosters and Innocent Drinks. The way we create products and services now is very different than in 2005. In 2005 we had what we thought was a good idea, built it and then launched it, learning quickly when it was in the marketplace. This was not easy, and we made plenty of mistakes, but got there in the end. We find this is common in many businesses.
Now we use the 10 steps and undertake research and testing until we have enough proof that our product/service solves our customers problems well. We save £10k+ in costs and get a better product/service quicker. I want to help other businesses achieve similar benefits.
Our 10 Step to Create Successful Products provides a methodical approach to researching your market and customer, testing your assumptions and making the changes needed. Repeat the 10 step processes until you have a successful product.
The 10 Step process is a must read to improve success for current products and products yet to be launched.
