8 Ways to Test what matters most to Customers

For over 15 years I had the great pleasure of working for companies that I have truly admired such as Cadbury’s, SAB Miller, Asahi and Unilever.

Working in Finance alongside Sales and Marketing teams throughout that time I learnt from the best and developed new methods and strategies for pricing, promotion and revenue management. From training sales forces in margin and pricing to co-designing and calculating the impact of an entirely new price pack architecture and everything in between.

I have seen first-hand the importance of getting pricing right, of designing a pricing architecture and more importantly, sticking to it. I understand how to get win-win pricing between you and your retailers and how to evaluate promotions to understand what really works and is worth spending money on.

Pricing is such a crucial element in every business and I am passionate about sharing my knowledge and seeing more companies benefit from this area that is so rarely taught and properly explained.