Chose the right pricing strategy for you
Our Pricing Strategy Selector provides a great reference guide to explore seven pricing strategy options. You can follow a decision tree or explore the pros & cons of each pricing strategy to find out when best to use each.
- are unsure of which strategy to go for
- would like to check your current pricing strategy
- want to explore seven common pricing strategies
our Pricing Strategy Selector is a great reference guide to get you started.
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Our Pricing Strategy Selector is free and sent to you as a PDF document , or it available to download so you can keep this handy reference chart within easy reach.
Meet our Pricing Expert – Anna Taylor
For over 15 years I had the great pleasure of working for companies that I have truly admired such as Cadbury’s, SAB Miller, Asahi and Unilever.
Working in Finance alongside Sales and Marketing teams throughout that time I learnt from the best and developed new methods and strategies for pricing, promotion and revenue management. From training sales forces in margin and pricing to co-designing and calculating the impact of an entirely new price pack architecture and everything in between.
I have seen first-hand the importance of getting pricing right, of designing a pricing architecture and more importantly, sticking to it. I understand how to get win-win pricing between you and your retailers and how to evaluate promotions to understand what really works and is worth spending money on.
Pricing is such a crucial element in every business and I am passionate about sharing my knowledge and seeing more companies benefit from this area that is so rarely taught and properly explained.
Our Pricing Strategy Selector provides a great reference guide to explore seven pricing strategy options. You can follow a decision tree or explore the pros & cons of each strategy to find out when best to use each strategy.