Chose the right pricing strategy for you

12 steps to increase profitability

Our Pricing Strategy Selector provides a great reference guide to explore seven pricing strategy options. You can follow a decision tree or explore the pros & cons of each pricing strategy to find out when best to use each.

If you

  • are unsure of which strategy to go for
  • would like to check your current pricing strategy
  • want to explore seven common pricing strategies

our Pricing Strategy Selector is a great reference guide to get you started.

Enter your details and we’ll send you our free Pricing Strategy Selector >>

Our Pricing Strategy Selector is free and sent to you as a PDF document , or it available to download so you can keep this handy reference chart within easy reach.

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Meet our Pricing Expert – Anna Taylor

Anna Taylor

For over 15 years I had the great pleasure of working for companies that I have truly admired such as Cadbury’s, SAB Miller, Asahi and Unilever.

Working in Finance alongside Sales and Marketing teams throughout that time I learnt from the best and developed new methods and strategies for pricing, promotion and revenue management. From training sales forces in margin and pricing to co-designing and calculating the impact of an entirely new price pack architecture and everything in between.

I have seen first-hand the importance of getting pricing right, of designing a pricing architecture and more importantly, sticking to it. I understand how to get win-win pricing between you and your retailers and how to evaluate promotions to understand what really works and is worth spending money on.

Pricing is such a crucial element in every business and I am passionate about sharing my knowledge and seeing more companies benefit from this area that is so rarely taught and properly explained.

Our Pricing Strategy Selector provides a great reference guide to explore seven pricing strategy options. You can follow a decision tree or explore the pros & cons of each strategy to find out when best to use each strategy.

Enter your details and we’ll send you our free Pricing Strategy Selector >>

Our Pricing Strategy Selector is free and sent to you as a PDF document , or it available to download so you can keep this handy reference chart within easy reach.

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