What a Fira Analysis gives you
“A great starting point to increase profits or cash by £100k+”
“I spent over 20 years in top companies, like Innocent Drinks and Williams Lea, identifying changes to operational process and business models that resulted in increased profit or cash generation.
I found starting with a FIRA analysis was an invaluable short cut to identify the best steps to take.”
Jess Coles
Where is your increased cashflow hiding?
Do you have underperforming products hiding in your product range?
Are you generating a similar level of sales from your investments in Plant and Machinery?
Does your business model leverage your staff cost base effectively compared to your competitors?
A FIRA analysis creates focus on the areas in your business that will make the biggest difference
Benchmarking Performance
Understand the strengths of your competitors’ businesses
Identify the most valuable questions your business should answer
Objectively assess the performance of your business
Create a clearer focus on what to improve
Analysis of up to 5 UK based competitors with sales of more than £10m
Our Financial Training & Business Results
Chartered Accountant FCA (EY trained)
Corporate Treasurer (AMCT)
20 years in commercial finance roles in top companies finishing at Group Finance Director
39:1 average measurable value creation vs costs of employment over 7 years
Over £50m in cash generated
Specialised in high growth and turnaround business opportunities
Experienced Investors
Investor in multiple Publicly Listed and Privately Owned Businesses (Angel Investor)
Top Ten Investor in product businesses such as Momo Kombucha, Scrumbles and Real handful
15 years of investing and analysing businesses
Management of seven figure investment portfolio
