New product launches are exciting. You have had a great idea and are working hard to make it a reality. Many people get really caught up and emotionally invested in their product. This makes it harder to get around to properly checking what potential customers think and making necessary changes. Is this you?
Competition is so intense that the old days approach of “build it and customers will buy it” is no longer enough. If a competitor has done more work to understand customers and meet their needs, then their product is likely to sell more than yours.
The unfortunate fact is 7 out of 10 new product launches fail. This is high. The amount of energy, time, money and emotion that goes into designing and launching each of these products can be huge. Do you hope to be successful or want to stack the odds in your favour?
Even when you plan a new product launch on a shoestring budget, you can easily spend tens of thousands in employee time, before you start investing in branding, stock and production partners.
We speak to many businesses that spend over a year developing a product. What would reducing this time mean for you? You can learn and improve your product quickly with the right approach.
New Product Launch Workshop and Testing programmes
Our workshop programmes help you:
- Understand your customer’s needs in greater detail
- Adds unbiased challenge and review into the process
- Speed up your learning progress
- Reduces your costs, time spend and risks
Complete the form and we will get in touch to find out what your needs
Testimonials Here's what people say about our workshops
Absolutely amazing
“Jess and Anna at Emerson Nash are absolutely amazing and a joy to work with. They genuinely care about your brand and vision and offer solutions, tailored to meet your needs. They were very down to earth and easy to talk to.”
It was extremely useful
“Before the workshop we spent a lot of time and energy debating the business model. After the workshop we were clearer about where to focus our efforts and which areas of the business needed to be developed. It was extremely useful!”
Improve Existing Products
It is frustrating when the performance of an existing product falls short of what you had hoped and planned. Making improvements to products to better meet customer’s or consumers needs throughout their life will increase product profitability and lifespan. Our workshop and testing programmes help you:
- Understand your customer’s needs in greater detail
- Analyse market positioning of multiple products
- Adds unbiased challenge and review into the process
- Helps products better meet customer needs
Ensuring your product better meets customer needs should result in increased sales and profitability.
They trust us We take great pride in the company we keep
Workshop programmes
Our workshops can be delivered singularly or combined as a programme:
- Value Proposition (1 day)
- 10 Steps to take Before Launching a New Product (2 days)
- Value proposition – competitor analysis (1 day)
Workshops from £1,950
Contact us to discuss which workshop is best to move you forward
Testing programmes
Our testing programmes are bespoke, to you and your product. We partner with your team to
- understand the critical and key assumptions for your product to be successful
- design tests that will check your assumptions
- decipher the results of testing and plan the actions to make improvements
Using what you have learned during the testing process to improve what you do is critical.
Contact us to discuss how to design a testing programme for you
Download two Great Guides to help you move forward with your product development
Why Emerson Nash
- Exceptional business experience in depth, breadth and quality – gained in Innocent Drinks, Unilever, Cadbury’s, SAB Miller and many SMEs
- 30+ Product launches – involved in over 30 product launches in blue chip product businesses
- Up to a 100% refund – via introductions to other business leaders
- Partnership – we treat your business as we would our own and we want to make a difference to your business
- Very strong people skills
- Professional coaches and facilitators
- Decades of line management experience in top businesses
- We only employ experienced experts (no “juniors”)
- Easy to work with – we listen and do what we say
