To really understand your customer and how to best meet their needs, you need to get out of the office and go talk to them!
Your competitive advantage is what makes customers come to YOU, rather than your rivals. You know you want one. So how do you work out what it is?
Without clear sight of your competitive advantage and the reason why customers come to you, you are at risk of making serious errors regarding your marketing, pricing and the goods you purchase.
If you are struggling to embed purpose in your business, you are not alone. We look at three areas that can help you and your business.
The overlooked route to growing your business
How to embed motivation, loyalty and a drive for excellence into your business
Businesses with a clear purpose perform better. Do you know what your business’ purpose is? (tip: it’s not the same as your objectives or strategy)
Managing a growing business is hard work. If you want to tackle the challenge of growing your business, read on for five key areas to consider.
There are many pitfalls along the road of expansion which could derail your business, here are some to look out for.
We provide practical examples of how you can employ five different methods of growth.
Businesses in the Food and Beverage industry have always raced to keep up with ever-changing consumer tastes and preferences.
In this series we take you through a variety of Business Model options for the Food & Drink sector and explore their cash impacts on your business
Business planning drives improved performance. We take you three different planning options
As systems & apps become more accessible, businesses are capturing more and more data. Why collect data and what do you then do with this data?
A “bigger” business in terms of revenue or people does not equate to a more valuable business. So what factors are considered in calculating business valuation?
Studies show that to keep staff motivated and happy, compliments should outweigh criticism by 3:1
Profit is theoretical, cash is real. Every business should focus on cash generation and too few do.
Creating a very real competitive advantage
3 steps to integrating purpose
Inspire your staff
What’s the purpose?
6 pitfalls whilst pursuing growth
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