Turning sellable products into successful businesses

Turning sellable products into successful businesses

Workshop and testing programmes

Workshop & testing programmes

Save time and money

For start-ups, SMEs and larger businesses, launching a new product or service is an important investment with an uncertain outcome. 7 out of 10 new launches fail. Improve your success rates with our 10-step process.

Improve launch success rate

The Business Model is the blueprint at the heart of business performance. This blueprint is part of how you implement your strategy and how get your product or service to your customers in a way that generates cash.

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Those with the best insights win Improve your competitive advantage

Deepen your customer knowledge

Analyse and map the functional, emotional and social problems your customer is looking to solve. Then test your assumptions with your target customers.

Lower the risk, cost and time spent launching products

A 10 step process to learn quickly, align to customer and market needs, creating more successful products and business models. 

Provides competitor comparison to discover market gaps

Compare your product/service and the key elements of your business to competitors. Spot and exploit gaps or areas to drive competitive advantage.

Strengthen your business model

Analyse the activities, sales channels, partnerships, resources and customer relationships to improve your business strength and ability to compete.

Visual maps to drive internal alignment and focus

Make sure all the team is clear on the critical next steps, how they are going to be actioned, by who and when.

Creating products or services that customers want

Are you launching a new product or service soon? Are you concerned or uncertain about the customer demand for your new product or service? 7 out of 10 new products and services launched into the marketplace fail.

We have a 10-step process to take before launching a new product which improves success rates and reduces the time and money taken to achieve revenue stage. We deliver this process through a set of workshops complimented by testing programmes which creates great value for you.

Our 10-step process also re-invigorates the performance of existing products and services. Download our free guide ’10 Steps to Take Before Launching a New Product’ now.

Building the foundations for success

Do you have a sellable product or service but are unsure of how to build a successful business to get your product/service to your customers? Or is your business not performing as well as you hoped?

Your Business Model is the blueprint at the heart of business performance. The business model maps out all the internal and external aspects of your business: the channels you sell through, your customers, your activities, your partners and how you solve your customers’ problems. Each has a financial implication. To improve business performance significantly, you will need to change one or more aspects of your business model.

Our workshop programmes leverage your team’s knowledge of the business and the market to explore and design business model options that can be tested. We undertake a design, test, learn & adapt cycle until we have a stronger, more competitive business model to underpin improved business performance.

Workshop programmes

Workshop programmes

Our workshops range from one day to cover specific aspects of your product / service or business model through to a programme of workshops delivered over months.

Our workshops give you and your team time to stop, think and explore your customers’ problems, the competitors, the marketplace, and how you compete. Get better results for both you and your customers.

Contact us to improve your product or business.

Testing programmes

Testing programmes

Even the best ideas are just guesses until you test and prove them. Gather evidence from your potential customers to prove or otherwise your assumptions, ideas and approaches. Avoid wasting time developing ideas that won’t work.

We support you to design and execute systematic testing programmes. If an idea is not going to work, you want to find out quickly and cheaply, leaving plenty of resources for the next option.

Contact us to improve your product or business.

Testimonials Here's what people say about our workshops

  • Absolutely amazing

    “Jess and Anna at Emerson Nash are absolutely amazing and a joy to work with. They genuinely care about your brand and vision and offer solutions, tailored to meet your needs. They were very down to earth and easy to talk to.”

    Dvees, Jan 2019
  • It was extremely useful

    “Before the workshop we spent a lot of time and energy debating the business model. After the workshop we were clearer about where to focus our efforts and which areas of the business needed to be developed. It was extremely useful!”

    Konditor & Cook, Feb 2019
  • Sparked lots of new ideas

    “The session helped me identify client profiles, areas of improvement and potential new services. The workshop sparked lots of new ideas and actions, I definitely feel energised. I loved how the session was collaborative and creative. ”

    Weybridge salsa, May 2019
  • Gained greater clarity

    “Gained greater clarity, validation of some aspects of my thinking, confidence to approach clients and ask the questions.”

    ERI Systems, May 2019
  • Gave new ideas

    “Very informative, helped me to structure my thinking’s and gave new ideas”

    Willow & Finn, May 2019
  • Really informative

    “I feel that I now have the tools to improve the services we offer and a better understanding of how we can impact our customers needs. Really informative.”

    Apex, May 2019

Insights Sharing our knowledge to help you grow your business

Article

How to Find Opportunities to Build Value in your Business

Guide

10 Steps To Take Before Launching A New Product

Workshops

10 Steps to take before Launching a New Product

We have programmes for start-ups through to multi-product mid-sized businesses. Contact us to find out more about the range of workshop and testing programmes available.

Contact us today Call, email or message to add more value to your business

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